This page is about a past event. Click back here for links to future Blackwell book launch events!
Television physicist and ex- rock star Brian Cox will launch his first book with Manchester University’s award-winning scientist Jeff Forshaw at the Museum Of Science And Industry on July 7th at 7.15pm.
Why Does E=mc2? (and why should we care?) is a groundbreaking journey into the real meaning of Einstein’s iconic equation, E=mc2. Raising lots of questions along the way – what is energy? what is mass? – the enthusiastic scientists take us to the site of the infamous ‘big bang machine’, the 27km Large Hadron Collider.
Brian Cox was in the band D:Ream: his last appearance with them was at the 1997 Labour party conference. He now splits his time between experimental physics in Manchester and the CERN labs in Geneva, Switzerland. He was also science adviser on Danny Boyle’s stunning film Sunshine. Jeff Forshaw, like Brian, is one of the youngest professors in the UK. He teaches Einstein’s theory of relativity to first year students.
QI host and professional genius Stephen Fry praised Brian Cox. He said: “I can think of no one, Stephen Hawking included, who more perfectly combines authority, knowledge, passion, clarity and powers of elucidation than Brian Cox.
“If you really want to know how Big Science works and why it matters to each of us in the smallest way, then be entertained by this dazzlingly enthusiastic man.”
The book launch is being organised by Blackwell University Bookshop. It is also a trailblazer event for Manchester Science Festival, a fun-packed annual week of inspirational shows and workshops from October 24th to November 1st 2009.
Blackwell’s Deputy Manager and launch organiser Ian Carrington said: “Blackwell is delighted to be hosting the launch of Brian and Jeff’s exciting new book at the Museum Of Science And Industry.
“We’re proud of the science books we sell at Blackwell, and no more so than Why Does E=mc2? The book makes physics accessible for non-scientific people like me. It should be a fascinating talk by two award-winning young professors. I’m excited because this book is totally in keeping with the spirit of Manchester Science Festival: making science living, breathing fun for everyone.”
• The launch is on Tuesday July 7th 7.15 – 9.15pm in the Cardwell Auditorium at the Museum of Science and Industry (Liverpool Road, Castlefield, Manchester M3 4FP).
• Tickets are £1, redeemable against one copy of the book on the night, and are available from Blackwell University Bookshop, Precinct Centre, Oxford Road, Manchester (telephone 0161 274 3331).
Why Does E=mc2? (and why should we care?) is a £12.99 hardback on Da Capo Press – available on the night for £10.99 less ticket price.
Tweeters: you can use this light-hearted URL to link to this page: http://tiny.cc/CoxRox
More information on the book here: http://bit.ly/CoxForshaw
Notes for editors - not for publication
For more information about the event, please call Ian Carrington at Blackwell Bookshop on 0161 274 3331 or email ian dot carrington at blackwell.co.uk.
For further information on the book or to request an interview with Brian Cox or Jeff Forshaw, please call Vicky Gilder at Perseus Books on 020 7353 7779 or email victoria dot gilder at perseusbooks.co.uk.
